THE PEOPLE VS is proud to partner with
Ausmusic T-shirt Day 2021; an annual event of awareness to celebrate the Australian music scene and raise much-needed funds for music workers in crisis. To help show our support, THE PEOPLE VS has collaborated with Support Act as a merch partner to create two limited-edition t-shirts featuring visuals from iconic Australian photographer
Sophie Howarth.
Known best for her historic documentation of the underground 90’s 00’s festival and music scene, Sophie Howarth visually captured the chaos, excitement and angst of that era. Her on-stage tour photography from the Big Day Out, Homebake, Summersault Festivals and her intimate artist portraits includes the likes Nirvana, Björk, Beastie Boys, Sonic Youth, PJ Harvey, Silverchair, Nick Cave and many more.
For this collaboration, THE PEOPLE VS wanted to visually pay tribute to the idealisms championed by those early Australian festival years and the impact it had on shaping the generation’s alternate subculture – a place where the music was everything. Choose from two-designs
featuring iconography taken at the 1996 & 2000 Big Day Out Festivals respectively.
100% of Net Proceeds from all t-shirt sales will be donated to Support Act – delivering crisis relief and mental health services to artists, crew and music workers who are doing it tough.
** PLEASE NOTE: THIS CAPSULE IS NOW SOLD OUT **
www.thepeoplevs.com/collections/ausmusic-t-shirt-day-2021
“This collaboration is close to my heart; live music and festivals were a right of passage, your first taste of hedonism and all out freedom. People would pilgrimage from all corners and unite together in that moment for one thing, the music. Music has been and will always be one of the most uniting forces out there. The visuals from Sophie Howarth perfectly capture an expression of that pleasure, which sadly has been missing from the world these past few years. We wanted to remind people of that era of inclusiveness and how it represented part of the building blocks that shaped our misspent youth and the cultural DNA that is The People Vs.” – Heath Mawson (Brand Director The People Vs)
